To refine and redefine the role of electronic media by utilizing enriched entertainment for enhancing social sensibilities and personal traits with a particular focus on empowerment of women and youth.
To set new standards of excellence in quality and versatility of content to satiate the entertainment cravings of a diversified and expanding viewership base with a view to bring a positive change in the society.
SSI has the honour to operate Pakistan’s 2nd largest terrestrial channel (ATV) under public / private partnership since June 24, 2005. Whereas, its leading cable & satellite based Entertainment channel (A-Plus) entered the fray on 25th July, 2010. Ever since, the channel has enamored hearts and engaged minds through its aesthetically enriched presentation of its signature family entertainment with a socially responsible approach.
Keeping the viewers engaged at home, A-Plus has transcended borders to capture new continents and cultures becoming a proud ambassador of Pakistan’s positive cultural values and social norms. Staying high on entertainment yet socially responsible, A-Plus channel aims to hitch even non Urdu speaking communities with its distinct flavor and fervor. A-Plus has also syndicated a number of its dramas for international broadcast, including Zee, Sony, B4U and IFLIX just to name a few. Targeting the Asia and Europe, A-Plus transmission is available on Asia Sat 7.
Over the years, A-Plus has gained and retained its position among the top ranking entertainment television channels in Pakistan. A-Plus presents an eclectic mix of programs ranging from drama serials, sitcoms, soaps, music shows, morning shows, health shows and magazine shows.
Drama remains the most lethal weapon in A-Plus’s entertainment quiver. Based on good stories with a moral, A-Plus Dramas highlight social issues, familial conflicts, personal attitudes, with a focus on woman empowerment thus playing a role in refining and redefining perspectives with a view to build a more peaceful, progressive and prosperous Pakistan.